The social pressure that women feel to get married gets higher and higher with each passing year. After moving 27 years, Chinese women can be regarded as ‘leftovers. ’ By 30 they feel exhausted of coping with society’s expectations being defined as spinsters. In accordance with research carried out by the cosmetic makeup products brand name SK-II, just 20% of Asian females say they feel safe because of the notion of aging.
Women’s stress that is age-related the Procter & Gamble-owned brand name to introduce a fresh task, as part of their “Change Destiny” campaign. With the Swedish agency Forsman & Bodenfors, the business created “The Expiry Date, ” a three-minute-long video clip that turns the proverbial ‘expiration date’ into a genuine and concept that is visible.
The agency’s that is stockholm-based follows the storyline of three young Asian ladies from various nations and their helplessness whenever being met with society’s expectations and stress concerning the procedure of normal aging. Continue Reading